Summer is a great time to work on a minor from the School of Journalism.
Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online advertising minor* prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, and market research. Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience.
The online health promotion minor* prepares students for a variety of careers in the growing field of health promotion and disease prevention. Typical job areas include healthcare marketing and communication for hospitals, health promotion for geriatric care facilities, health marketing for non-profits such as the American Lung Association, or health communication positions within the Department of Health and Human Services (e.g., CDC, NIH, FDA). A professional health promotion practitioner uses a variety of communication strategies, tactics, and media to increase awareness, improve knowledge, communicate outcomes, facilitate behavior change, prevent or impede the onset of disease, and develop environments that encourage and support positive healthy behaviors. Health promotion programs take place in many settings including: school, clinics, hospitals, workplaces, and community settings.
The online public relations minor* prepares students for a variety of careers in the dynamic field of public relations. Typical job areas include media relations, event planning, corporate communications, crises management, publicity and promotion, public affairs, and government relations. A professional PR practitioner uses a variety of communication strategies, tactics, and media to create a favorable image for his or her client. Building and maintaining positive relationships with external audiences is the core of public relations.
The sport business industry is one of the largest and fastest growing industries in the U.S., generating billions of dollars each year. And the sport communication minor* at WVU can prepare you for a career in this exciting field. As a sport communication minor, you will gain practical skills in media writing, public relations, and strategic communications, as well as an understanding of the issues affecting professional and college sports today. Job areas could include advertising, media relations, media sales, athlete endorsements, media placement, merchandise licensing, media broadcasting rights, sport information, community relations and more.
Today’s most rapidly expanding media platform is social media—Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites. As people become increasingly dependent on social media for news, current events, products, goods and services, businesses and other organizations need employees with the ability to communicate with the digital audience.