Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online advertising minor* prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, and market research. Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience.
As the market becomes more cluttered with entertainment options and technological advances make it easier and easier to tune out the choices that don’t interest the consumer, entertainment companies will rely more and more on the media to bring their goods to the top of the consumers’ awareness. A recent Edelman study found that 88% of all respondents would likely take action on social media if they enjoy a piece of entertainment. The value of social media and other new media technologies is evident, and it is in the Reed College of Media’s best interest to provide adequate training to students who seek to use their skills to break into this aspect of the entertainment industry.
The Bureau of Labor Statistics projects event planner employment growth of 43.7% between 2010 and 2020 with the expectation that over 30,000 new jobs will be added during that timeframe. This puts the Event Planning industry on a much faster pace of growth than the average industry. This growth leads US News and World Report to ranks the upward mobility of event planners as “Above Average”, something that many young people find very appealing. Money Magazine ranked Event Planning at #8 in their list of the top 20 jobs for young people. There are many ample opportunities to enter this industry on the ground floor, and we owe it to our students to adequately prepare them for such a career.
The online health promotion minor* prepares students for a variety of careers in the growing field of health promotion and disease prevention. Typical job areas include healthcare marketing and communication for hospitals, health promotion for geriatric care facilities, health marketing for non-profits such as the American Lung Association, or health communication positions within the Department of Health and Human Services (e.g., CDC, NIH, FDA). A professional health promotion practitioner uses a variety of communication strategies, tactics, and media to increase awareness, improve knowledge, communicate outcomes, facilitate behavior change, prevent or impede the onset of disease, and develop environments that encourage and support positive healthy behaviors. Health promotion programs take place in many settings including: school, clinics, hospitals, workplaces, and community settings.
The online public relations minor* prepares students for a variety of careers in the dynamic field of public relations. Typical job areas include media relations, event planning, corporate communications, crises management, publicity and promotion, public affairs, and government relations. A professional PR practitioner uses a variety of communication strategies, tactics, and media to create a favorable image for his or her client. Building and maintaining positive relationships with external audiences is the core of public relations.
The sport business industry is one of the largest and fastest growing industries in the U.S., generating billions of dollars each year. And the sport communication minor* at WVU can prepare you for a career in this exciting field. As a sport communication minor, you will gain practical skills in media writing, public relations, and strategic communications, as well as an understanding of the issues affecting professional and college sports today. Job areas could include advertising, media relations, media sales, athlete endorsements, media placement, merchandise licensing, media broadcasting rights, sport information, community relations and more.
Strategic Social Media
Today’s most rapidly expanding media platform is social media - Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites. As people become increasingly dependent on social media for news, current events, products, goods and services, businesses and other organizations need employees with the ability to communicate with the digital audience.