NAASS 09 Annual Conference Scholarships
*Tammy Bishoff – West Virginia University
What if Walmart ran your Summer Session?
When it comes time to preparing for summer sessions most of us think about the marketing message, the students, how to expand our audience, but do we remember customer service and what sets us apart? Imagine the changes that would be made if Walmart ran your summer session. Come and discuss what you do that sets you apart and makes your students’ experience memorable.
Beth Laves and *Alicia Bingham - Western Kentucky University
Google Follow Up Session: Using Google Analytics to Improve Website Design
Target Audience: For marketing and Summer sessions people who work with IT staff to improve website design.
This presentation is a case study of using Google Analytics to evaluate our 2009 marketing plan which included a major website redesign. We applied the NAASS website research project to our website, increasing our web traffic. We will discuss our implementation and results of the campaign for Summer 2009.
*Jessica Carter - U of Montana
What will YOU do this Summer? Involve Students in Your Marketing
Wrestle with the gods, become a walking billboard, and win a tuition waiver. Through The University of Montana's 'What will YOU do this Summer?' marketing campaign, that's exactly what students were invited to do. And they accepted. Discover how UM marketed with students instead of simply to them, and walk away with creative, simple, (and some free!) ideas to implement on your campus.
*Sandra Phillips - Michigan State U
"The Inside Story":Developing Your Registrar as A Partner
The move from a centralized continuing education and summer session office to the Registrar's Office has been a 'long and winding' journey. However, through an interesting set of circumstances, summer sessions in the Registrar's Office have become a productive and profitable partnership. Lessons learned from this partnership just might surprise you. Join us for the "Inside Story", and learn how your Registrar might become your new best friend!
*Harriet Abe and *Ann Brandman - U of Hawaii at Manoa
Sustain Your Brain: A Summer Session Approach to Sustainability
The Sustain Your Brain program will be discussed in addition to the highly collaborative effort that was required to conduct this large-scale program at a time when financial resources were being reduced. Partnerships with other vested organizations brought visibility, marketing opportunities and resources that enabled the project team to do much more than any single organization could individually accomplish. Program highlights, a sample marketing plan, and valuable lessons will be included.
*Marcia Salazar-Valentine and *Cynthia Ross - Bowling Green State University
Planning A Summer Academy for Educators
This presentation will feature Bowling Green State University's Summer Academy for Educators, a successful program scheduled for two weeks in June. It is geared to educators who wish to take classes to apply towards upgrading their teacher licenses or their master’s degree. Presenters will describe the Academy's planning stages, how summer session worked with academic units in order to develop each year’s program, and how it has brought edition enrollment to the summer session.
*Thomas Radmilovich - University of California, Irvine, *Bill Kops -University of Manitoba, and Loy Lytle -University of California, Santa Barbara.
The Rashomon Effect: Summer Sessions as Viewed by the Academic Senate, Faculty, and Students
The “Rashomon Effect” refers to the subjectivity of perception when observers are asked for their recollections of an event. Coined by the anthropologist Eric Heider as a homage to director Akira Kurosawa's 1950 film Rashomon, an event witnessed by different observers can oftentimes produce substantially different, but equally plausible accounts of that event. This panel presentation will discuss how summer sessions is perceived through the lens of the Academic Senate, as well as by its faculty instructors and student participants, and the extent to which these observations converge and diverge.
*Richard Carter – Western Illinois University
Building Summer Sessions with Online Initiatives
Western surged forward with new distance learning initiatives. The University launched a new process for developing online courses, which includes technical support and faculty training. The first cohort of faculty was developed through the process this past spring and 11 new online courses will debut in summer 2009. WIU nearly doubled the number of online courses offered. As more courses were offered, more seats were available, and more students are taking online courses from Western than ever before.
*Ken Burrows – University of North Carolina – Charlotte
“When you’re too ‘old’ for camp and too ‘young’ for college –Aspire! , a slice of college life.”
UNC Charlotte’s summer Aspire! series gives a diverse mix of rising 11th and 12th graders relevant learning experience in programs from engineering technology and health, to journalism and drama; and social experience in activity-filled residential program; and encourages participants to think of themselves as college-bound. Completely self-supporting, it meets costs and maintains a diverse student body through revenues from tuition and partnerships.
* indicates scholarship awardees
