NAASS members who want to assist in southern Mississippi recovery efforts will be guided by Don Howie in a day of rewarding tasks.  This is a full day opportunity from 9AM to 4 PM.

Participation limited to 12
Cost: $25

Table 3: Beating the Odds: “ ‘Tell all the truth, but tell it slant’ – Emily Dickinson’s tips for dazzling your blind colleagues with summer truth”
Moderator: Bill McClure, University of Massachusetts-Amherst

Tone and tactic for capturing the attention of indifferent, even resistant, colleagues who have far better things to do than think about that “marginal summer stuff.” A sample pitch, a change of perspective, and some smart advice from a prime poet.

Table 4: the Odds:Questions About When to Hold ‘em and When to Fold ‘em? 
Moderators: Beth Laves and Alicia Pirtle, Western Kentucky University

Got a Summer issue that you’d like to throw on the table for some discussion?  Some of NAASS’s senior administrators will be available to share ideas.

Presenters:
Allyson Morris, Regis University, President of NAASS
Sue Day-Perroots, West Virginia University, President-Elect of NAASS and Conference Program Chair
Don Howie, The University of Mississippi and Conference Host

Allyson Morris , President of NAASS, officially welcomes you to the opening of the 46th Annual NAASS Conference

Session 1A - Marketing
What Will YOU Do This Summer?  Involve Students in Your Marketing (Magnolia E)
Jessica Carter, University of Montana
Moderator: Margy Pinnell, West Virginia University

Wrestle with the gods, become a walking billboard, and win a tuition waiver. Through The University of Montana's 'What will YOU do this Summer?' marketing campaign, that's exactly what students were invited to do. And they accepted. Discover how UM marketed with students instead of simply to them, and walk away with creative, simple, (and some free!) ideas to implement on your campus.

Session 1B – Programming/Operations
Beating the Odds: Grants and Special Programming Incentives (Magnolia F)
Sarah Bradford, East Tennessee State University and Diane Hadden, University of North Dakota
Moderator: Jamie Bilella, Montclair State University

Re-energize your rote Summer programming!  Are your Summer offerings becoming stale on-campus while online, Study Abroad and adventure classes grab students' attention? This presentation will share grants and/or incentives applied to stimulate creative programming for on-campus students from two universities.  Bring your grants and requests for proposals to add to the discussion.

Session 1C – Panel on Professional Development
Never Say, “Oops!” Always Say, “Ah, Interesting”
(Camellia A)
Allyson Morris, Regis University
Martin Barry, Oregon State University
Mike Poe, Northwest Nazarene University
Moderator: Allyson Morris, Regis University

We learn more when things go wrong then when things go right. Join us in a lively discussion about summer session bloopers including marketing mishaps, faculty glitches, and travel-study snafus. Participants will also have the opportunity to share their own blunders

Session 2A: Marketing
Sustain Your Brain: A Summer Session Approach to Sustainability (Magnolia E)
Harriet Abe and Ann Brandman, University of Hawai'i at Manoa
Moderator: Kathy Gavazzi, California University of Pennsylvania

The Sustain Your Brain program will be discussed in addition to the highly collaborative effort that was required to conduct this large-scale program at a time when financial resources were being reduced. Partnerships with other vested organizations brought visibility, marketing opportunities and resources that enabled the project team to do much more than any single organization could individually accomplish. Program highlights, a sample marketing plan, and valuable lessons will be included.

Session 2B –  Programming/Operations
“The Inside Story”:Developing Your Registrar as a Partner
(Magnolia F)
Sandra Phillips, Michigan State University
Moderator: Beverly Kalinowski, Rutgers, The College of New Jersey

The move from a centralized continuing education and summer session office to the Registrar's Office has been a 'long and winding' journey. However, through an interesting set of circumstances, summer sessions in the Registrar's Office have become a productive and profitable partnership. Lessons learned from this partnership just might surprise you. Join us for the "Inside Story", and learn how your Registrar might become your new best friend!

Session 2C – Research
Research Tips: A How-To Workshop (Camellia A)
Loy Lytle, University of California – Santa Barbara
Moderator: Martin Barry, Oregon State University

Session 3A- Marketing
A Portfolio of Marketing Ideas (Magnolia E)
John LaBrie, Acting Executive Secretary of NAASS
Moderator: Kerri Garcia, University of Nevada-Reno

This session expands ideas from John’s webinar on 25 Marketing Ideas You Can Do Today.  Those 25 ideas are enhanced with additional ideas and strategies from NAASS members and the marketing gurus of our day.  Collect  a winning hand of  new and targeted ideas to increase your Summer enrollments!

Session 3B – Programming
Planning a Summer Academy for Educators (Magnolia F)
Marcia Salazar-Valentine and Cynthia Ross , Bowling Green State University
Moderator: Beth Laves, Western Kentucky University

This presentation will feature Bowling Green State University's Summer Academy for Educators, a successful program scheduled for two weeks in June. It is geared to educators who wish to take classes to apply towards upgrading their teacher licenses or their master’s degree. Presenters will describe the Academy's planning stages, how summer session worked with academic units in order to develop each year’s program, and how it has brought edition enrollment to the summer session.

Session 3C – Operations
Ten Sure Ways to Manage Summer Sessions Miserably
(Camellia A)
Tom Ingram and Yvonne Petrella, SUNY-Oswego
Moderator: Bill McClure, University of Massachusetts - Amhurst

With the benefit of a "Top 10" list, some of the more common pitfalls that Summer Sessions administrators sometimes fall victim to will be examined and discussed, including issues related to activities such as course scheduling, student registration, providing student services, canceling courses, communicating and enforcing student academic and financial responsibilities, dealing with faculty members, chairpersons, and other administrators, and (of course) marketing.

Middle States – Cathy Evans, Regional Vice President
(Camellia A)
North Central – Dennis Nunes, Regional Vice President
(Magnolia C)
Northeastern – Bill McClure, Regional Vice President
(Magnolia B)
Southern – Eric Cheek, Regional Vice President
(Azalea C)
Western – Kerri Garcia, Regional Vice President
(Azalea D)

Summer Course Abstracts

Miami University
B the Change (U Wish 2 C)

This two‑week residential program focused on civic engagement and provided rising, gifted sophomores and juniors in high school with in‑depth service learning. Students participate in an integrated
curriculum and provided the opportunity to become transformative change agents; a skill they can also use when they return to their communities.

University of Hawaii at Manoa
Sustain Your Brain

Sustain Your Brain sought to raise awareness by providing a platform for the university’s growing commitment to a more sustainable future. The program provided free public lectures and presentations, non‑credit workshops for business and community leaders, environmental film festivals for adults and children, and a special daylong event, “Hawaii Clean Energy Day”.

University of Iowa
Alternative Spring Break

This program was created in response to concern about binge drinking and other dangerous activities that often take place during spring break. A variety of 1‑credit courses were held on and off campus and focused on such topics as SCUBA diving, backpacking in the Grand Canyon, and rock climbing in Georgia. The goal was to provide students with healthy alternatives to spring break.

University of Wisconsin‑Madison
American Foreign Policy

This course was designed for military officers on active dutyoverseas and other adult learners seeking professional development. It provided 4‑credits for undergraduate study and 3‑credits for graduate study. The course defined foreign relations broadly and explored how it transformed the nature of American society and what it means to be American.

Session 4A – Marketing
It Takes a Village (To Increase Summer Enrollment in a Tough Economy) (Magnolia E)
Lynn Reinke – West Virginia University
Moderator: Harriet Abe, University of Hawai'i of Manoa

The Summer Sessions office at West Virginia University spent years cultivating a positive summer sessions climate and this paid off in 2009. The tumbling economy spurred individual colleges to start aggressively marketing their courses which supplemented the efforts of the Summer Sessions office to increase enrollment. More online courses were developed to serve students who weren’t on campus in the summer. This joint effort paid off with an increase in enrollment.

Session 4B – Programming
Never Too Young For College (Magnolia F)
Jason E. Wilkins, The University of Mississippi
Moderator: Laurel Hogue, University of Central Missouri

The University of Mississippis Summer College for High School Students (SCHS) is entering its 30th year of providing enrichment and college credit to high school juniors and seniors. Additionally, the program focuses on familiarizing and preparing students for the admissions and financial aid process, campus living, and student life opportunities. Benefits of programs such as SCHS for summer school offices include: creating goodwill with the university/college administration by assisting in the recruitment and orientation of potential new students, increasing summer school enrollment numbers, as well as getting future students interested in summer school and other projects in which the office may be involved.

Session 4C – Research
Summer Session at the Turn of the 20th and 21st Century
(Camellia A)
Ken Smith,  Virginia Tech
Moderator: Elizabeth Hough, Rutgers, The State University of New Jersey

Organizational placement of summer offices often reflects different intended purposes for summer term.  For some colleges, summer is a time to provide new and expanding experiences for its own or visiting students.  At others, summer fulfills a more utilitarian role and focuses on high demand courses to help students get ahead or catch up on credit hours.  This presentation will connect these modern differences to historical events in the development of summer session.  Come and learn some history of a uniquely American invention – the summer term!

Session 5 A –  Operations
The Power of Unlikely Alliances (Magnolia E)
Cindy DeLuca – North Carolina State University
Moderator: Ken Smith, Virginia Tech University

A university business officer, an administrator and an associate dean walk into the “library”…. The most unlikely partners – right? Each partner plays an important role in developing and sustaining a successful summer sessions operating model. A model that balances both the academic and financial objectives requires data sharing within and among the university. Find out how NCSU used T3-transparency, trust and talking as a formula for success.

Session 5B – Research
Google Analytics Follow-Up Session: Using Google Analytics to Improve Website Design (Magnolia F)
Beth Laves and Alicia Bingham – Western Kentucky University
Moderator: Lynn Reinke, West Virginia University

This presentation is a case study of using Google Analytics to evaluate our 2009 marketing plan which included a major website redesign.  We applied the NAASS website research project to our website, increasing our web traffic.  We will discuss our implementation and results of the campaign for Summer 2009. Target Audience: For marketing and Summer sessions people who work with IT staff to improve website design.

Session 5C –  Programming
Building Summer Sessions with Online Initiatives (Magnolia G)
Richard Carter and Kimberlee Wisslead – Western Illinois University
Moderator: Annette Day, St. Cloud State University

Western surged forward with new distance learning initiatives. The University launched a new process for developing online courses, which includes technical support and faculty training. The first cohort of faculty was developed through the process this past spring and 11 new online courses will debut in summer 2009.  WIU nearly doubled the number of online courses offered.  As more courses were offered, more seats were available, and more students are taking online courses from WIU than ever before.

Session 6 A– Marketing
What if Walmart Ran Summer? (Magnolia E)
Tammy Bishoff – West Virginia University
Moderator: E Michael Poe, Northwest Nazarene University

When it comes time to preparing for summer sessions most of us think about the marketing message, the students, how to expand our audience, but do we remember customer service and what sets us apart?  Imagine the changes that would be made if Walmart ran your summer session.  Come and discuss what you do that sets you apart and makes your students’ experience memorable. 

Session 6B – Programming
Winter Session (Magnolia F)
Bill McClure, University of Massachusetts - Amherst
Moderator: Ron Trebon, University of Oregon

Winter Term (or Inter-session) is a valuable academic term for both the campus and students. Students are able to complete another course to make their spring term easier and/or to assure May graduation. For the campus, it becomes another academic term, use facilities in January, a potential source of revenue, and for graduate students to teach a course and enhance their own finances. The short time-frame presents various challenges for success but with proper planning, Winter Term becomes the fourth term in the academic year. Let's discuss successes and challenges.

Session 6C –  Research
The Rashomon Effect:  Summer Sessions as Viewed by the Academic Senate, Faculty, and Students (Magnolia G)
Thomas Radmilovich, University of California, Irvine; Bill Kops, University of Manitoba and Loy Lytle, University of California, Santa Barbara.
Moderator: Dennis Nunes, St. Cloud State University

What unique challenges is your institution facing in 2010? Meet with peer institutions to assess the stakes and learn how others are playing their cards for 2010.

A) Universities – over 10k FTE; Moderator: Sue Day-Perroots, West Virginia University (Azalea A)
B) Universities – under 10k FTE; Moderator: Dennis Nunes, St. Cloud State University (Azalea C)
C) Universities – Private, Independent and Religious Affiliated; Moderators: Allyson Morris, Regis University and Harriet Nokuri, The Catholic University of America (Azalea D)

The 46th Annual Awards Banquet is celebrated in Mardi Gras fashion following the old French custom of merrymaking before the season of Lent. The celebration began originally as a masked ball hiding the identity of its members, eventually known as “maskers”. The room will be filled with colorful decoration of purple, green and gold, the traditional colors of Mardi Gras. A Dixieland jazz band will welcome NAASS members and entertain throughout the evening setting the stage for NAASS awards.

Menu

Allyson Morris, Regis University
Sue Day-Perroots, West Virginia University

Over Breakfast, the NAASS President and President Elect will meet with participants in the New Administrators’ Workshop to poll them about what changes can be made in the workshop and conference program to better meet the needs of new administrators.

Moderator: Don Swoboda, Western Kentucky

Howard Martin is the Emeritus Dean (Continuing Studies), Vice Provost for Lifelong Learning, and Professor at the University of Wisconsin-Madison. Among his past responsibilities was the leadership of UW-Madison's extensive summer program. He has served as President of both AUSS and NCCSS as well as a Regional Vice-President of NAASS. On numerous occasions he has chaired the research committees of all three organizations. Educated in Britain and the USA, he holds a Ph.D. in Germanic Languages. Since his retirement in 2007, he has continued to be a leading published authority on summer session administration and pedagogy.

Martin Barry, Oregon State University
Allyson Morris, Regis University
Loy Lytle, University of California - Santa Barbara
Harriet Abe, University of Hawaii-Manoa
Bill Kops, University of Manitoba
Moderator: Loy Lytle, University of California - Santa Barbara 

Further analysis and an update on the 2008 study of Summer websites that stimulated much discussion and awareness. The effort this year is to expand the analysis to include all NAASSS membership sites (as long as they have dedicated summer term websites).